EXCLUSIVE: The truth about election advertising no Aussie can get out of his head: How Labor’s ‘It’s Not My Job’ ad takes Scott Morrison MUCH out of context – and how the Liberal Party is cracking down on it
- Labor ad shows Scott Morrison saying ‘that’s not my job’ three times
- The ad blasts the Prime Minister for making mistakes and excuses
- Clips were taken out of context and mixed together for dramatic effect
- The Liberals have issued a counter-advice to crack down on the “lies”.
The Liberals have issued a counter-advert blowing up a Labor advert in which Scott Morrison says ‘that’s not my job’ three times.
Labour’s TV and radio advert, hailed as one of the campaign’s most effective, slams the Prime Minister for making mistakes and excuses over the past three years.
But Liberals say the clips used were taken out of context and mixed together for dramatic effect.
They are so angry about the ad that they have published a counter-advert – first seen by Daily Mail Australia – explaining why they think it is so unfair.

The first clip (above), in which Mr. Morrison says, “That’s not my job,” is from a Today Show interview with Karl Stefanovic and Allison Langdon on August 19, 2020
The first clip, in which Mr. Morrison says, “That’s not my job,” is from an Aug. 19, 2020 Today Show interview with Karl Stefanovic and Allison Langdon.
Stefanovic asked, “Why haven’t you personally lost patience with Dan Andrews,” and the PM replied, “Because that’s not my job.”
Mr Morrison says the response is not an apology but an explanation as to why he has not criticized the Prime Minister of Victoria over the state’s huge Covid outbreak.
The second clip is from a press conference in Queensland on October 11, 2020.
The Prime Minister defended his policy of giving Australians early access to their pensions when he said: ‘I’m not going to tell Australians how to spend their own money, that’s not my job.’

The second clip (above) is from a press conference in Queensland on October 11, 2020
In the third clip, the Prime Minister was interviewed by Tara Brown on 60 Minutes on March 22, 2020.
When asked if he was scared of the pandemic, he replied, “It’s not my job.”
Coalition campaign spokesman Simon Birmingham claimed Labor was “caught lying to the Australian public” by falsely implying the Prime Minister was apologizing for mistakes.
The ad, released on April 21, slammed Mr Morrison for his Hawaiian vacation during the 2019 bushfires, blaming him for the slow rollout of the Covid vaccine and rapid testing shortages.
Asked if the commercial was frustrating, Mr Morrison told Ray Hadley on Radio 2GB on Tuesday: “Well, yes.

In the third clip, the Prime Minister was interviewed by Tara Brown on 60 Minutes on March 22, 2020.
“I mean, the three quotation marks they use. I was asked if I should be afraid of the pandemic? No, no, it’s not my job to be afraid of the pandemic.
“Is it, is it my job to yell at a prime minister down the phone while you’re trying to deal with a pandemic?
“No, I don’t think that’s a smart idea when we’re all trying to work together and get through the pandemic.”
He added: “That’s what Labor is doing, they have no plan for government.”
A Labor spokesman said: “We make no apologies for highlighting the Prime Minister’s record because Australians know Scott Morrison has a problem taking responsibility.
“It is a fact that Scott Morrison has let Australians down when it comes to quarantine, getting the vaccine rolled out and ordering enough RATs.
“Scott Morrison is more interested in telling a story to make himself look good than taking responsibility for his mistakes, which have cost Australians during this pandemic.”
Labor’s ad is remarkably similar to a TikTok video uploaded in February, in which Mr Morrison repeatedly says: “It’s not my job.”
